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The Chair

CommercialDir. Theo Marsh202660 sSony Venice · 1.85:1

One armchair, carried to the edge of the world, to prove it is the most comfortable seat on earth.

Still from The ChairThe Chair

Director Theo MarshDP Lena HolmEditor Sam Ortiz

Hale Furniture · Sony Venice · 1.85:1 · 2026

Synopsis

A 60-second hero film and twelve cut-downs shot on a sea cliff in Portugal in one day.

Credits

Director
Theo Marsh
DP
Lena Holm
Editor
Sam Ortiz

Awards

  • Cannes Lions Film CraftGold

Said about it

“The spot doubled online sales in its first month.”
— Marta Hale, CMO at Hale
Next filmNight SwimShort film · Dir. Ama Boateng · 2025

The Chair

CommercialDir. Theo Marsh202660 sSony Venice · 1.85:1

One armchair, carried to the edge of the world, to prove it is the most comfortable seat on earth.

Still from The ChairThe Chair

Director Theo MarshDP Lena HolmEditor Sam Ortiz

Hale Furniture · Sony Venice · 1.85:1 · 2026

Synopsis

A 60-second hero film and twelve cut-downs shot on a sea cliff in Portugal in one day.

Credits

Director
Theo Marsh
DP
Lena Holm
Editor
Sam Ortiz

Awards

  • Cannes Lions Film CraftGold

Said about it

“The spot doubled online sales in its first month.”
— Marta Hale, CMO at Hale
Next filmNight SwimShort film · Dir. Ama Boateng · 2025

The Chair

CommercialDir. Theo Marsh202660 sSony Venice · 1.85:1

One armchair, carried to the edge of the world, to prove it is the most comfortable seat on earth.

Still from The ChairThe Chair

Director Theo MarshDP Lena HolmEditor Sam Ortiz

Hale Furniture · Sony Venice · 1.85:1 · 2026

Synopsis

A 60-second hero film and twelve cut-downs shot on a sea cliff in Portugal in one day.

Credits

Director
Theo Marsh
DP
Lena Holm
Editor
Sam Ortiz

Awards

  • Cannes Lions Film CraftGold

Said about it

“The spot doubled online sales in its first month.”
— Marta Hale, CMO at Hale
Next filmNight SwimShort film · Dir. Ama Boateng · 2025

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